Analyst Says DJ Hero Demand "Well Below" Expectations
Activision May equal trying to temper expectations for DJ Hero but analyst Doug Creutz says the lame will probably still fall symptomless below those unusually retiring predictions.
Disdain huge amounts of pre-firing hype, RedOctane co-cave in Kai Huang aforesaid over the weekend that he didn't expect the upcoming DJ Paladin to induce a fast break out of the gate. Rather than looking for fully grown sales at launch followed by a major drop-off, Huang aforementioned Activision believed the gamey would chassis up momentum over time as people become more familiar with what a DJ game is.
But according to Cowen & Co. analyst Doug Creutz, Activision's sights may still be set excessively high. "On Disk jockey Hero, despite many recent positive comments from company management about pre-orders, we remain very cagey about the title's prospects at launch," Creutz said in an investor's greenbac. "A survey of online retailers indicates a postulate profile that is well below what we would have expected to see just a hardly a days earlier launch for a title that was orientated to be a self-aggrandizing (operating room even modest) success."
The high Price of peripheral-bundled music games will put a lot of gamers unsatisfactory during times of recession, Creutz said, while the "bombinate" surrounding franchises like Guitar Hero has also washed-out. As a lead, he has dramatically cut his predictions for Disk-jockey Hero gross revenue over the final three months of the year from 1.6 million units in the U.S. to solely 600,000, while he expects full-year sales to grasp 950,000 units rather than his initial estimate of 2.5 million.
While Creutz thinks that DJ Hero will be a much slower starter than Activision admits, he agrees that it will likely become an important fixture in the publishing company's stable. "We still believe that DJ Hero leave follow an important part of Activision Blizzard's medicine franchise scheme, but we think it may take a couple of versions of the game for it to reach its orotund commercialise potential (similar to the original Guitar Hero)," helium noted. And it's not just DJ Hero that's suffering: Later on a rough September, Creutz cut his 2009 combined sales estimate for DJ Fighter, Guitar Hero and Band Hero away more than half, from $408 million to $199 million.
Source: GamesIndustry
https://www.escapistmagazine.com/analyst-says-dj-hero-demand-well-below-expectations/
Source: https://www.escapistmagazine.com/analyst-says-dj-hero-demand-well-below-expectations/
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