Media Ownership in Africa in the Digital Age : Challenges, Continuity and Change book cover

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Media Buying in Africa in the Digital Age
Challenges, Continuity and Change

Copyright Twelvemonth 2023

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Volume Description

The book delves into the urgent topic of media buying in Africa. It starts from a much-needed historical perspective so covers contemporary digital developments and the Chinese strategic involvement in the continent.

This book examines the evolving forms of media ownership in Africa and how they interact with broader geopolitical changes in and outside the continent. The contributions wait at dissimilar media ownerships and their implications on freedoms, governance, development and commonwealth across the continent to give a rich account of how power structures are both evolving nonetheless challenged by an e'er-growing media ecosystem. Offering a meaning representation of the variety of existing media systems, the book goes beyond the postcolonial geographical divisions of North and Southward Africa to highlight mutual patterns and significant similarities and differences betwixt the diverse African countries. The contributors to the volume expose media patterns that are shifting, battling, resurging, evolving but most importantly affecting development and democracy in a complex way.

This book will be of involvement to students and scholars of media and communications in Africa, equally well as indigenous and African Studies more than broadly.

Table of Contents

Chapter 1: Introduction: Rethinking African Media Ownership in the Digital Age, Winston Mano and Loubna El Mkaouar Part One: Regional and Tech mapping: an overview of Media structure in North and Sub-Saharan Africa  Chapter 2: Big Tech's Scramble for Africa: An Afrokological Critique, Winston Mano  Chapter 3: The African "Hidden Media Capture" Julia Cagé & Elisa Mougin  Chapter iv: Perverted Loyalties: Media Capture, Control and Patrimonialism in Sub-Saharan Africa: Hayes Mawindi Mabweazara, Cleophas Taurai Muneri, Faith Ndlovu  Chapter 5: Media from the Atlantic to the Indian Ocean Communication Systems in Portuguese Speaking Africa- Aslak Orre and Helge Rønning Part Two: The Electric current State of Private and State-Endemic Media Models: Policy, Licencing and Advertizing   Chapter vi: Telecommunications & Dissemination Regulation in Ethiopia: A Dialectical Give-and-take of Policy and Politics- Téwodros W. Workneh  Chapter vii: Economic Precariousness and Political ownership of Media in Nigeria: Implications for Autonomous Consolidation in Nigeria- Babasola Shina  Affiliate 8: Media Buying, Politics and Propaganda: The Nigerian Case- Anthony Akaeze  Chapter 9: Privately Owned But Regime "Tele-Guided": The Paradox of Individual Media Broadcast in Cameroon- Floribert Patrick C. Endong   Affiliate x: The Senegalese Council for Broadcasting Regulation: A giant with feet of clay- Layire Diop  Affiliate 11: Corrective reforms and elite continuity of media ownership patterns in mail service-colonial Zimbabwe- Stanley Tsarwe and Admire Mare  Affiliate 12: Chapter 12: Media Ownership and Development in Mail service-Qaddafi Libya- Nabil Ouassini & Anwar Ouassini  Chapter 13: Chapter xiii: Egyptian Media Buying and Pluralism: Overview, Functioning and Challenges- Dr. Rasha Allam Part Three: Alter and Challenges: The manner ahead Chapter xiv: Community Media Ownership in the Context of Donor Funding- Rose N. Kimani  Chapter fifteen: Media Ownership and Digital Authenticity in Slum Telly- Daniel Paul O'Brien  Chapter 16: Are traditional platforms muffled by cyber-media? A review on the shift in media ownership in Nigeria- Janet Aver Adikpo, Peter Iorper Ugondo, Tivlumun Gabriel Nyitse

Editor(s)

Biography

Winston Mano　is a Reader, Class Leader of the MA in Media and Communication and a member of the top-rated Communication Research Plant'due south at the University of Westminster, UK. He is also the Founder/Editor-in-Chief of the Journal of African Media Studies and a senior research fellow at the University of Johannesburg, Southward Africa.

Loubna El Mkaouar　is a Lecturer and Deputy Class Leader of the MA in Media and Communication and a member of the summit-rated Advice Research Institute'southward at the University of Westminster, Great britain. She is a Foresight Strategist　for high-tech giants and a consultant to Governments & NGOs　on Policy,　ICT4D and Institutionalising Gender Rights.